Recognized as one of Canada's Top 100 Employers (2017)
By Richard Yerema and Kristina Leung, Mediacorp Canada Inc. staff editors (Nov 6, 2016)
Here are some of the reasons why Bell Canada was selected as one of Canada's Top 100 Employers (2017) and Montreal's Top Employers (2016):
- Bell Canada encourages employees to become owners through a share purchase plan and offers a number of additional financial incentives, including signing and year-end bonuses for some employees and referral bonuses of up to $2,500
- Bell Canada celebrates workplace success through local ongoing recognition of everyday achievements, quarterly business unit recognition and annual company-wide recognition programs -- the company also hosts an annual gala to celebrate Bell's top contributors
- Bell Canada created the national "Let's Talk" initiative to support mental health awareness initiatives across Canada (a total commitment of over $100 million) and also encourages employees to get involved in their communities with matching charitable donations as well as financial donations to charities where employees volunteer their time (up to $2,500)
Millennials help connect Bell's future
At Bell Canada, the opportunity to innovate and take on varied challenges is attracting young people - and they're making a difference at Canada's largest communications company. Take Ann Lee, hired in 2012 for a customer service analyst role. A key part of Lee's job was to find new ways to help improve the customer experience.
After reviewing thousands of customer interactions, she realized that there could be a better way to manage the many promotions offered to Bell customers. While people enjoyed Bell's various offers, she found they were sometimes surprised by changes on their bill when the promotional period ended. "I figured, why not reach out to alert customers and then maybe sign them up for a new contract with another offer."
Lee's suggestion was immediately implemented and produced positive results, improving customer retention. Her manager put the initiative forward for a quarterly employee recognition award, which led to Lee receiving the company's Bravo Award for outstanding performance. Just three years after joining Bell through the Graduate Leadership Program, she became a Senior Manager of Loyalty and Retention in Toronto, her current position.
Attracting young leaders like Lee is a priority for Bell. Bernard le Duc, Bell's Executive Vice President of Corporate Services, says the company's youth hiring strategy is essential to the company's continued growth. "Communications is rapidly changing, and millennials help us test new products against a key demographic," le Duc says. "Also, as Ann showed, millennials provide us with a fresh set of eyes on current practices."
That kind of customer-focused insight was also essential when Zayyan Chowdhury, another young Bell leader, helped develop a way to automatically notify Bell wireless customers when data usage was approaching their monthly limit. The project ensured customers could make an informed choice about the data package that was right for them. For his part, Chowdhury was promoted to Senior Manager of Business Process after just three years with the company.
Both Lee and Chowdhury are products of Bell's Graduate Program, which recently won Best Grad Program from the TalentEgg National Campus Recruitment Excellence Awards competition. The program is highly competitive, receiving more than 6,000 applications each year for 150 to 200 spots.
Lee recalls being introduced to Bell at a recruiting event at York University. She was attracted by the varied opportunities, but there was more. "I really liked the people," Lee says. "They seemed to care about employee development and growth, and they were very open to new ideas."
With leadership in wireless, Internet, TV and media services, Bell has team members working in such fields as network and product development, broadcasting, marketing, IT, finance, HR, legal and regulatory. "Our 50,000 people across the country deliver innovative communications solutions that have real-world applications for millions of Canadians every day," says le Duc. "Innovation is core to the Bell brand and it continues to be a key driver of growth and the reason for such a diverse, rewarding range of career opportunities."
In his experience, young leaders are highly engaged, look for variety in the workplace and want to have an impact. "At Bell, we offer all that," he says, thanks to "our lean and agile organization." Adds le Duc: "There is great opportunity for our team members to have a real impact, and we are committed to helping them succeed right out of the gates with our welcome programs and ongoing career development. Our culture of engagement and innovation sets us apart and makes it possible for people to excel."