Recognized as one of Canada's Top 100 Employers
By Richard Yerema and Kristina Leung, Mediacorp Canada Inc. staff editors (Nov 8, 2018)
Here are some of the reasons why Rogers Communications Inc. was selected as one of Canada's Top 100 Employers (2019) and Greater Toronto's Top Employers (2018) :
- Rogers' unique workplace features quiet zones, interactive spaces, and access to the latest technology -- the company also completed renovations to the Radio Café at its head office, which includes windows overlooking its radio stations, new food kiosks and menu items (which can be pre-ordered through the "Rogers Eats App")
- Rogers organizes a number of social events and celebrations throughout the year, including the traditional children's holiday party, hosted at the Rogers Centre with over 7,000 guests in attendance -- the celebration included a stage show, a merry-go-round and Ferris wheel, an arts and craft area, an XBox play area, and a chance to have photos taken with Santa
- Rogers invests in the long-term career development of employees, providing opportunities to participate in leadership training and formal mentoring -- additionally, employees can take advantage of tuition subsidies for courses taken at outside institutions
Rogers powers ahead with its entrepreneurial legacy
In less than two years with Rogers Communications Inc., Chelsea Parker has worked in three different areas of the company, participated in five different marketing initiatives and led and executed a company-wide photography project. "It's been pretty awesome," she says, "especially for someone like me, who's just out of school."
Now a Brand Specialist with the company's Corporate Brand Team, Parker moved to Toronto to join Rogers after graduating with a Bachelor of Commerce degree from McMaster University in Hamilton.
She spent her first year in the company's New Graduate Leadership Development Program, which immerses new grad hires in different parts of the business, including a frontline experience. In the process, they meet team members at every level of the company. A year later, she turned her attention full-time to corporate branding.
Rogers pays close attention to selecting and encouraging new employees like Parker. It's part of a deliberate strategy, led by senior management, to capture the drive, passion and entrepreneurial spirit that form the legacy of the company's founder, Ted Rogers.
"I'm continually inspired by the drive and passion that I see here," says Chief Human Resources Officer Jim Reid, who joined Rogers in 2011, three years after the passing of its founder. "Our job as leaders is to light that up and restore that drive to win."
For almost 60 years, entrepreneurial passion has driven Rogers Communications into the fields of wireless communications, cable television, telephone and Internet connectivity, with significant additional telecommunications and media assets.
The company traces its heritage to the early 1920s and the founding of Toronto's CFRB radio station by Ted Rogers' father. In the 1960s, the younger Rogers purchased CHFI Radio in Toronto, then led the company's expansion into cable TV and wireless communications and established its brand throughout Canada. Those brands now include the Toronto Blue Jays, Citytv and Sportsnet.
"People join Rogers because we're a proud Canadian company with some of the most sought-after brands in the country," says Reid at Rogers headquarters in Toronto. "When you walk in here, you feel the energy."
Reid and the company's C-suite executives have worked hard for the last five years, he says, to build on the company's performance-driven culture and its entrepreneurial legacy. To define its values and purpose, for example, they consulted employees across the country and received more than 3,500 responses from over 13,000 team members. These form the basis of the company's six core values, which include teamwork, innovation and placing the customer first.
"Our employee engagement levels are up past 80 per cent," he says. "We've reinforced our pride in the company and our drive to win."
For Parker, the company has provided an opportunity to exercise her leadership and challenge her skills as a marketing professional. Leading a company-wide photo project, for example, Parker spent several months finding candidates, working with photographers and strategizing with the company's internal creative team.
"Rogers really trusts new leaders to take on projects," she says, "and gives them the tools to do it on their own. I've been able to do things here that people in other companies are jealous of."
As Reid knows, Parker and other young employees represent the future of the company. "We want to get behind their growth and development," he says. "We want to lay out a clear vision for Rogers they believe in, so they can and will build a career here."
After less than two years, Parker is still considering her options, although she says, "it's cool to be in a company that values sports, so maybe that's where I'll head."
Recognized as one of Canada's Top Employers for Young People
By Kristina Leung and Richard Yerema, Mediacorp Canada Inc. staff editors (Feb 8, 2018)
Here are some of the reasons why Rogers Communications Inc. was selected as one of Canada's Top Employers for Young People (2018):
- Rogers offers a New Grad Leadership Program, which allows candidates to rotate through various parts of the company to gain diverse experience -- the program includes monthly networking opportunities, exposure to customers on the front lines and direct business experience
- Rogers created "Walk a Mile in My Shoes," a job shadowing program that allows employees to work within different roles across the company -- over 10,000 Walk a Mile sessions have been completed since the program's inception in 2003, and the initiative currently features over 100 roles, including service technician, retail and call centre positions
- Rogers established the Rogers Youth Fund to provide financial support for educational programs focused on helping youth graduate from high school -- the Fund supported the Boys and Girls Clubs of Canada in launching "Rogers Raising the Grade" programs, which provide after-school homework clubs, academic tutoring, and alternative schooling in local communities
Recognized as one of Canada's Best Diversity Employers
By Kristina Leung and Richard Yerema, Mediacorp Canada Inc. staff editors (Mar 1, 2018)
Here are some of the reasons why Rogers Communications Inc. was selected as one of Canada's Best Diversity Employers (2018):
- Rogers maintains an internal accessibility working group to provide user feedback on the company's products and services and launched dedicated pricing for customers with accessibility needs, such as unlimited messaging for those who are deaf, hard of hearing or have speech impediments
- In addition to a sponsorship program for female employees, Rogers created a dedicated Women's Network, operating for over 10 years -- with chapters in Toronto and Brampton, the Network launched mentoring circles to match employees (regardless of gender) with peers and mentors at various levels
- Rogers recently introduced a diversity scorecard to encourage executives to report and work towards targets within their teams, and to hold them accountable for meeting diversity goals
"Last year our Indigenous Peoples committee held its first smudging ceremony to commemorate the spring equinox; cleansing the mind, body and soul of everyone involved. The encouragement and positivity that came out of this event was truly inspiring, and the many participants of all backgrounds helped me understand how inclusive Rogers is." Matthew M., Reporting Lead, HR Transformation
Recognized as one of Canada's Greenest Employers
By Richard Yerema and Kristina Leung, Mediacorp Canada Inc. staff editors (Apr 18, 2018)
Here are some of the reasons why Rogers Communications Inc. was selected as one of Canada's Greenest Employers (2018):
- Rogers created a unique waste management program aptly named "Get-up and Get Green" to help employees sort their waste properly at centralized waste stations (the company's goal is a 70% waste diversion rate) -- Rogers also hosts an annual Waste Reduction Week to raise employee awareness and to encourage suppliers and contractors to adopt sustainable strategies through a formal "Contractor Code of Conduct"
- Rogers' Environmental Steering Committee is comprised of employees from across the company's many lines of business who meet quarterly to review ongoing progress of the company's corporate environmental program -- employees also spearhead many local initiatives through informal employee-led green teams across the company